Abigail Stapler

304.615.9186 · staplerabby@gmail.com · www.linkedin.com/in/abbystapler

Experienced digital marketing professional with a strong academic background and proven field experience. Recent graduate with a Bachelor’s of Science in Business Administration majoring in Digital Marketing; that brings a wealth of knowledge in content creation, market strategizing, social media management, and more. Honed skills through internships and practical projects, focusing on both corporate and specialized content creation, particularly within the gaming and lifestyle sectors. During senior year, served as a key creator and manager for the UC Choral Department's social media platforms, where I successfully increased engagement and brand awareness through innovative campaigns and captivating content. Now, transitioning into the post-graduate phase of my career, I am eager to continue making an impact in marketing, management, advertising, content development, or social media roles, with a focus on leadership and driving organizational success. Highly motivated and goal oriented, I am always seeking opportunities to contribute my expertise to dynamic and collaborative environments, excited to embark on the next chapter of my professional journey.

Skills

• Microsoft Excel Certified

• Proficient in Adobe Suite apps including but not limited

       to Photoshop, Illustrator, InDesign, and Premiere Pro

• Familiar with Audition, After Effects, and Premiere Rush

• Content Curating

• Copywriting

• Video Editing

• Community Management

• Leadership and Team Management

• Communication and Interpersonal Skills

• Time Management and Prioritization

• Mobile Marketing

• Search Engine Optimization 

• Pinterest Marketing

• Social Marketing Fulfillment 

• Project Implementation and Management

• Content Strategy

• CRM Software Proficiency

• Content Creation 

EDUCATION

April 2024 Graduate – University of Charleston, Charleston, WV

B.S. Science, Business Administration - Digital Marketing

Magna Cum Laude Graduate, Future Business Leaders of America – University chapter President, Future Business Leaders of America – WV State Vice President, Student Government Representative for College of Business, Dean’s List, Provost’s List, Sales Competitor for School of Business, Member and featured soloist in University Singers, Member of University Concert Choir 

EXPERIENCE

November 2023 – Present

MARKETING CONSULTANT, Voices of West Virginia, Charleston, WV

Developed and executed creative strategy across multiple platforms, driving impactful campaigns. Managed social media marketing and moderation, fostering engagement and growth within online communities. Led creative growth initiatives and implemented pay-per-click marketing strategies to increase visibility and drive results. Provided client education and training to maximize the effectiveness of digital efforts. Specialized in content strategy and development, creating compelling materials for both digital and print. Built and maintained strong client relationships through consultation and effective communication. Optimized content for search engine visibility (SEO) and utilized analytics and reporting to refine strategies and measure success.

October 2024 – December 2024

MARKETING SPECIALIST, YWCA Charleston, Charleston, WV

Managed the YWCA’s brand identity and messaging across platforms, creating content for print, digital, and social media. Led social media growth and digital advertising to boost awareness and donations. Developed marketing plans for events and collaborated on promotional materials. Managed media relations and built partnerships to increase visibility. Supported fundraising efforts through targeted campaigns.

October 2020 – Present

CONTENT CREATOR, Affiliate Streamer on TWITCH, Charleston, WV

Created and curated engaging content tailored to a diverse audience. Conceptualized and managed Discord servers for 30-80 small content creators, fostering community engagement and collaboration. Created, managed, and moderated multiple game servers for small content creators, ensuring a positive and active environment. communities

August 2022 – April 2024

SOCIAL MEDIA MANAGER and CREATOR, University of Charleston Choral Department, Charleston, WV

Curated engaging content tailored to a choral singing environment and audience. Recorded and maintained an archive of the current year’s performances for member access. Created, managed, and moderated content for the choir’s social media platforms to enhance engagement and visibility.

September 2022 – December 2022

DIGITAL MARKETING INTERN, Drug Emporium, Charleston, WV

Conducted in-depth data analytics to track and analyze current trends, providing valuable insights to guide content and marketing strategies. Leveraged consumer segmentation techniques to craft tailored, engaging content that resonated with multi-generational audiences. Managed and optimized the company’s TikTok account, developing creative content that highlighted the unique offerings of three store locations, driving engagement, brand awareness, and customer loyalty across platforms.

ACTIVITIES / AWARDS / CERTIFICATIONS

• Delta Mu Delta Business Honor Society Member

• Sales Force: 48 Trailhead badges

• NASBA Ethical Leadership Program

• Stukent Digital Marketing Certificate

• National Red Bird Sales Competition Competitor

• Robert Morris University Sales Competition Competitor

• HubSpot Certification

  • ​Frictionless Sales

  • Sales Software

  • Sales Enablement

  • Sales Management

• Pinterest Advertising Essentials

• Stukent Simternships in Social Media and Digital Marketing